HOW TO REDUCE WASTED AD SPEND WITH PERFORMANCE MARKETING SOFTWARE

How to Prevent Mobile Ad Fraud With Performance Marketing SoftwareMobile fraud is an existing and ever-growing industry issue, wasting billions of dollars annually. It is a problem that will not go away – but it can be prevented with the right tools and strategies.One of the most effective strategies to prevent fraud is a unified performance mark

The Duty of Push Notifications in Mobile Performance Advertising And MarketingAs a purely permission-based medium, press messages are unbelievably effective and have to be tailored to certain customer groups. Customization is the vital to effective push advertising and marketing and can significantly boost response rates, particularly throughout on